New fragrance subscription service HOOHAA has launched, helping customers who require a more current and inclusive approach to fragrance, seek out and enjoy niche fragrances. HOOHAA offers a monthly subscription service that allows subscribers to choose from three edits, and select 10ml vials of fragrances, which are then delivered through their letterbox each month. 

HOOHAA is now available at hoohaa.co.uk, priced at £14.95 per month.