Tradeshow organiser Messe Frankfurt has announced that it has partnered with Premium Group to launch Frankfurt Fashion Week. From summer 2021, the Rhine-Main metropolis will be the new home of a forward-looking fashion and lifestyle community. The vision of a Fashion Week in Frankfurt am Main is now being turned into a reality with tradeshows, conferences, runway shows and events set to take place throughout the entire city with the two overarching themes of digitalisation and sustainability. 

In a statement, Markus Frank said: "Securing this unique event for Frankfurt am Main is a huge opportunity to strengthen our image both nationally and internationally. In the next few years, the city is prepared to provide the necessary funds to show people from near and far that creative Frankfurt has what it takes to host a Fashion Week."

A core component of Frankfurt Fashion Week is Europe’s biggest fashion fairs: PREMIUM, Europe’s most relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive tradeshows for contemporary fashion, and NEONYT, the leading hub for sustainable fashion. Together with the Fashionsustain and Fashiontech conferences, they are all moving from Berlin to Frankfurt am Main.

Anita Tillmann, Managing Partner of the Premium Group said: "Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected."