Made in Chelsea’s Frankie Gaff has been announced the face of George at Asda’s new denim range, which launches today (12 September). Frankie features in a number of campaign shots showcasing an array of styles and colour washes. The new denim collection includes catwalk-inspired pieces with sequins and embroidery embellishments, loose fit, boyfriend styles and skinnies. The collection also includes the Wonderfit and Wonderform jeans, engineered to sculpt the body; hugging and lifting in all the right places. 

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George at Asda in 'fashion & accessories'
Frankie Gaff in 'freelance & creatives'