FASHION
Frasers Group acquires online fashion retailer I SAW IT FIRST
Date Posted: Thursday 28th July 2022
Mike Ashley's Frasers Group has inked a deal to acquire online fast-fashion retailer I SAW IT FIRST, the second acquisition of an online fast-fashion specialist in as many months having recently acquired Missguided. Frasers looks forward to integrating I SAW IT FIRST, which today has over 5 million consumers, having rapidly grown its digital presence since its launch in 2017. I SAW IT FIRST will benefit from the strength and scale of Frasers Group's platform.