Date Posted: Wednesday 21st June 2023
Frasers Group has acquired stakes in boohoo and Currys.
boohoo is an attractive proposition to Frasers Group with its laser focus on young female consumers. Frasers sees potential synergies and an opportunity to strengthen its own brand proposition in collaboration with boohoo, most obviously with Frasers Group brands I Saw It First and Missguided.
The investment in Currys provides Frasers Group with a valuable opportunity to build on its foothold in the electricals industry as well as deepening the existing relationship between Currys and Studio, with the potential for further collaboration between the two. Through this investment, Frasers also believes Currys will benefit from Frasers' deep retail know-how and its sector-leading ecosystem.
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