Freauty, the UK’s first marketplace for independent mobile beauty professionals, has acquired CitySwish, an on demand beauty service that brings trained mobile therapists straight to your door.

Freauty has a wide range of beauty treatments and professionals, operating as a customer rated marketplace that allows clients to choose their beauty therapist based on services, prices and location. It has been servicing east London since it launched earlier this year and will now be able to expand its offering to the whole of Greater London. Combining backend operations across Freauty and CitySwish platforms will allow both brands to offer customers a greater in-home spa & salon experience by drawing on a wider selection of beauty professionals to bring the latest beauty trends and treatments direct to the client’s door.

The two companies will continue to operate as separate entities for the foreseeable future. Freauty will continue to match clients with a beauty professional of their choice, while CitySwish will focus on delivering premium mobile beauty services carried out by their own trained therapists.  

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Freauty in 'beauty, fragrance, grooming & health'
CitySwish in 'beauty, fragrance, grooming & health'