Fred Perry has acquired the trading business of Geo J Cox Ltd and will add footwear brand George Cox into its wider group of British brands including Fred Perry and Lavenham, which is owned by the Japanese parent company Hit Union. The George Cox name, which has been synonymous with quality craftsmanship since its beginnings in 1906, will continue with its premium Goodyear Welted production in Northamptonshire, as well as exploring further production capabilities in Portugal. 

Richard Gilmore, Managing Director at Fred Perry, said: “We’re very happy to welcome George Cox to the Fred Perry family. This is a long-term investment and we believe we can take them to new, exciting levels of success with our digital expertise and niche global distribution network.”