Fred Perry has collaborated with Charles Jeffrey LOVERBOY on a collection inspired by British youth culture. The collection consists of Fred Perry items presented through Jeffrey's viewpoint with his LOVERBOY aesthetics. Charles Jeffrey LOVERBOY’s signature knitwear is also introduced through Aran knit jumpers and cardigans and knee-high socks.

The full collaboration will be unveiled across three standalone capsule collections, the first of which launched this month with a video featuring James Potter from Walt Disco and Lucia Fairfull from Lucia & the Best Boys. The film is narrated by Charles himself.