British luxury fashion brand Fred Perry has announced a collaboration with Belgium fashion designer Raf Simons. Inspired by subculture and the energy of youth, Raf Simons brings his distinctive design approach to Fred Perry archive styles, finding a match for his ethos of proud individuality.

Taking Fred Perry’s key pieces, further trademark Raf Simons details are incorporated – dropped shoulders on sweatshirts, and unexpected print and logo applications. A silver Laurel Wreath is the sign off across polos, shirts, cotton sweatshirts and the hoodie – attached with a cotton tab, and with ‘Raf Simons’ embroidered beneath it. 

The new Fred Perry x Raf Simons collection is now available online and in select Fred Perry stores.