British heritage brand Fred Perry has launched a new flagship store on the ground floor of Bruntwood Works’ iconic Afflecks building in the Northern Quarter. Relocating from its shop on Police Street, Fred Perry’s new retail store and showroom occupies a larger 2820 sq ft space in the double corner unit on the junction of Oldham Street and Church Street.

“We’re delighted to be moving to the Northern Quarter. The area has no shortage of strong associations with ground-breaking music and subcultural style – something we continue to champion. Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation. We now have a space we can be truly proud of in Manchester.” Richard Gilmore, Managing Director at Fred Perry.

Photo credit: Louise Melchior