Lifestyle brand Free People has announced its first dual apparel and activewear concept store launch in London's Notting Hill. The 177sqm retail space showcases the signature Free People aesthetic, in homage to creativity and the beauty of nature, embellished with handmade fixtures and unexpected materials, such as copper, reclaimed oak and rose quartz. A wrought iron staircase brings together the four levels. There is also a secret courtyard garden full of jasmine and bay trees.

Sheila Harrington, President of Free People commented: "We are delighted to announce that we will be growing our UK retail offering in 2020. This is an exciting opportunity to provide a greater brand experience for our customer in a different neighbourhood of London."