Lifestyle brand Free People has opened its new store on London's Regent Street. The new 288m sqm retail space showcases the signature Free People aesthetic, in homage to creativity and the raw beauty of nature, embellished with handmade fixtures and unexpected materials, such as copper, poured rose concrete and reclaimed oak. 

The Philadelphia-based retailer designs and curates unique apparel, activewear and accessories. Free People will be debuting its spring collection in full bloom, featuring playful pastels contrasted with bold floral prints. 

Sheila Harrington, President of Free People commented: “We are delighted to announce that we will be growing our UK retail offering in 2021. This is an exciting opportunity to provide a greater brand experience for our customer in one of London’s prime shopping destinations.”