The sixth annual FreeFrom Skincare Awards open on 1 February. Run by the team behind skincare site Skins Matter, the awards celebrate the best skincare products that are ‘free from’ many of the allergens and other ingredients which many consumers now avoid. This year there are fourteen categories, including Family Skincare and a new Lip Care category. Other categories include Men’s Grooming, Problem Skin, Hard Soaps and Hair Care. In addition, there are also special awards for Free From Achievement, as well as for Best Brand, and Best Overall Free From Product. The awards seek out products with strong natural qualities, formulated for skin health, or which are suitable for people with skin or other sensitivities and allergies. They reward beneficial ingredients, the absence of undesirable ingredients, and clear, accurate labelling – as well as strong performance.

Joining the team as Administrator this year is Kirsty Mawhinney, brand consultant and cosmetics expert, who has over 20 years’ experience in skincare, including in educational roles, and supporting start-ups with their launches. The awards will be run in association with partners, The Ultimate Natural Beauty Bible, The Love Natural Love You Show and Formula Botanica.

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FreeFrom Skincare Awards in 'awards'