French Connection has announced the launch of its own dedicated rental service, French Connection Rental in partnership with Zoa Rental. Customers will be able to rent clothing from the retailer’s current collection, including their best-selling party and occasionwear dresses.

With a focus on supporting customers to make responsible, circular and affordable fashion choices, particularly when it comes to dressing up for special events such as weddings and parties. French Connection Rental allows customers to make updates to their wardrobe and enjoy wearing new pieces, whilst being kinder to our planet. Meaning, more dressing up and less waste.

Customers do not need to take up a subscription, therefore the platform is accessible to more customers and age groups. The move by French Connection is indicative of the increasing importance of sustainable and circular fashion.

The collection has a retail selling price of between £45 and £205, and will be available to rent from just £10 to £45 from 4 to 16 days at frenchconnectionrental.com.