French fashion label ba&sh has collaborated with women-first dating app Bumble ​on a new campaign aimed at American, British and French women. The partnership is obvious: both the dating app and the ready-to-wear brand were founded by women, and they both focus on female empowerment and the development of self-esteem. While ba&sh emphasises sisterhood and the power of the female collective, Bumble has created a safe and serene meeting place for women.

From 6-13 of June, Bumble members will be invited to discover ba&sh’s profile when using «date» mode. By adding the profile to their favourites, they can benefit from a special discount on the season’s collection. The discount will be available on the ba&sh e-store in France, the UK and in the US, this will include ba&sh’s nine physical stores.