Beauty brand Fresh has unveiled its second freestanding boutique in London, located at 17 Monmouth Street in Coven Garden. Building on the brand’s UK presence, which includes the Marylebone High Street boutique that opened in 2005 as well as the new Fresh counter at Harrods, the 427 sq ft space has been designed in the same spirit as the brand's New York City flagship. The elevated retail concept brings Fresh's collections to life, including Rose Hydrating Skincare, featuring formulas infused with real roses; Black Tea Age-Delay Skincare, based on an ancient remedy cultivated in China; and Crème Ancienne Skincare, the ultimate in age-delay inspired by the world's first cream. The look of the new boutique was inspired by elements that link to the brand’s core values: a bakery (artisanal and sensorial), a kitchen (community and hospitality), a library (tradition and knowledge), and an alchemistic lab (research and innovation).  

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