Goodley Bullen PR has been appointed to handle the press and publicity for Fritton Lake, a private holiday club. Located in the family-owned Somerleyton Estate on the Norfolk-Suffolk coastal border, the club is set within the estate's 1000-acre wildland project, which is being fenced to allow grazing animals to lead the way in eco-restoration.

The club offers cabin retreats and farm cottages each of which enjoys wood-burning stoves, private hot tubs and a lake or forest-side terrace. Guests can practice yoga, go swimming, trail running, cycling, paddle boarding, sailing or adventure play. There is a 22-meter heated swimming pool, volleyball, croquet, pétanque, grass and clay tennis courts alongside experiences including nature safaris, foraging, wine tasting, cocktail classes and triathlon training.