Fashion blog Frock Me I’m Famous, founded by Hayley Rubery, has announced its relaunch as a luxury lifestyle platform, championing content from fashion and beauty to travel and careers. Founded in October 2011, Frock Me I’m Famous now caters to women and men aged 18-40 looking for tips and advice ranging from the must-have accessory of the moment to the best bars in London to go speed dating. Expanding the team from one to nine, a group of eight freelance writers will be coming onboard to cover topics that readers are interested in. Contributors include: Hayley Fewster, Becky Guth, Kate-Louise Howson, Amy Lawrence, Hayley Smith, Jennifer Savin and Susie Chong, while other pieces will be commissioned by additional guest writers from time to time. 

Key new aspects of the site include a bi-weekly newsletter, a more in-depth travel section, #FMIF Hotspots for London and beyond and content tailored more specifically to the reader. A launch party will be held this evening (1 September) for those who have been involved with the blog from day one, including PRs, brands and supporters.  

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Frock Me I’m Famous in 'e-zines'