After winning Holland & Barrett's Innovation Pitch, FRUU Cosmetics is launching the world's first lip balm range made from surplus fruit in 815 Holland & Barrett stores nationwide. Started in 2016, FRUU aims to provide affordable, loveable products that resonate with eco-conscious Millennials and Gen Z. 

FRUU's Fruitilicious Lip Balms are made from up to 60% moisturising fruit-based ingredients, including mango butter, avocado cold pressed oil, watermelon seed oil, lemon seed oil, extracted from damaged fruits and unused fruit seeds and kernels. FRUU currently has a range of 10 Fruitilicious lip balms, eight highly-tinted colour balms, and two coffee scrubs. They are now available at Holland & Barrett.