The Financial Times has revealed a refreshed FT Weekend, complete with a global brand marketing push and a new print and digital subscription bundle that combines premium digital access to FT.com and delivery of the Saturday newspaper. The campaign is aimed at a growing readership who favour the immersive experience of print on the weekend while remaining highly engaged with digital journalism during the week.

The refresh includes a number of editorial changes:

• A redesigned front page which highlights the rich variety of journalism in FT Weekend.
• A redesigned FT Magazine, introducing a new big interview that probes the private passions of public figures, a weekly page with FT journalists delivering ‘how to’ tips to readers (also available as a video online), and a new feature with well known figures recommending their favourite food and shops around the world.
• A new weekly satirical column by political writer Henry Mance
• A new column by Tim Harford, the FT’s Undercover Economist.
• A new global column by Merryn Somerset Webb, FT’s Personal Finance commentator, in addition to her FT Money column.
• A new tech notebook, Techland: Notes from the digital bunker, to be launched next month.
• A weekly column starting in April from Pilita Clark, winner of Environment Journalist of the Year at this week’s UK Press Awards
• A new FT Weekend video channel, FT Life, to launch in April.
• An expanded events schedule including events in Los Angeles, Hong Kong and Paris to meet the growing demand from our readers for engagement with writers and editors, a bespoke FT Weekend day at the Oxford Literary Festival. This follows the success of last year’s inaugural FT Weekend Festival which attracted 2,000 people to London to hear from FT Weekend columnists and leading figures from the arts, music, literature, fashion and politics, and will be back this September.