Fudge Professional has announced the launch of its new Care range of shampoo and conditioners features a plethora of new ingredient technologies, so consumers need no longer choose between common haircare concerns. Re-bonding Opti-Plex Technology repairs the inner structure of the hair shaft and reverses damage, 24 HR FRAGRANCEFUSE ensures each hair strand is enveloped in a fragrance infusion lasting 24 hours, and Colour Lock Technology smooths the cuticle, trapping colour in.

• Clean Blonde Damage Rewind Shampoo (£14.95)
• Clean Blonde Damage Rewind Conditioner (£14.95)
• Best for: Damaged, brassy blondes. Contains max-strength violet micro-pigments that instantly knock out brassy tones.
   
• Cool Brunette Blue-Toning Shampoo (£13.95)
• Cool Brunette Blue-Toning Conditioner (£13.95)
• Best for: Brunettes with too much red. Contains max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair.
   
• Damage Rewind Reconstructing Shampoo (£11.95)
• Damage Rewind Reconstructing Conditioner (£11.95)
• Best for: Damaged hair. Hair is 90% stronger, instantly.
   
• Luminizer Moisture Boost Shampoo (£11.95)
• Luminizer Weightless Conditioner (£11.95)
• Best for: Dull, dry hair. Formulated with a featherlight micellar oil complex that gently cleanses, moisturises and illuminates each strand. Smoothing-Swish™ Technology binds to each strand of hair to keep hair soft, full of life and frizz-free for 48 hours.
   
• Xpander Gelée Shampoo (£11.95)
• Xpander Whip Conditioner (£11.95)
• Best for: Flat, fine hair. Infused with Caffeine and Ginseng to help stimulate scalp and hair follicle growth. Fibre-Dense Technology creates 180% visibly thicker hair.

The Fudge Professional Care range is now available from local Fudge Professional hair salons, feelunique.com, lookfantastic.com, hqhair.com, beautyexpert.com, mankind.co.uk, allbeauty.com and beautybay.com. 

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