Since 2020, Full Fat Agency has pledged to commit an annual pro-bono budget to charitable organisations that echo the agency’s Diversity & Inclusion policies. The agency will be investing up to £2,500 of time per month throughout the scheme which lasts up to four months. The scheme is now in its eighth round and applications are now open. Full Fat has also recently won the "Diversity & Inclusion Champion" award at the PR Week Awards 2023 for its commitment to DEI, a second-year consecutive win.

The pro-bono scheme is open to both non-profits and charities with a key focus on racial, sexual, gender, ability and social equality. Full Fat will work with the organisation to provide support on a suite of services that can include profiling, messaging, social media strategy/counsel, media coverage generation or opening up the agency’s network for good.

Applications will be reviewed and selected by Full Fat’s Diversity and Inclusion Committee and scored in relation to the following criteria:

• How an organisation is supporting of racial, sexual, gender, ability and social equity
• The project submitted for support and strategy
• The objectives that the applicant would like Full Fat to help achieve
• The project timeline in relation to the scheme dates (December/January - March)
• Whether Full Fat is able to offer meaningful impact through its services
• Assets available to support the project

Applicants should include all of the above information as well as meet the entry requirements:

• The ⁣entrants must be a registered charity OR be a non profit organisation, details of which will need to be included in the application
• Operate within the UK

All applicants will be notified of the outcome by the 30 November 2023. Unsuccessful applicants are highly encouraged to apply again for the scheme in subsequent rounds.

Apply here.