FutureBrand has released a report titled What factors are influencing beauty in 2019? The beauty industry is estimated to grow to $863 billion by 2024 and so FutureBrand has identified five key trends shaping the future of the beauty industry.

These are:

1. Civic beauty: Beauty brands are responding to societal shifts by de-stigmatising taboos and challenging the status quo. 
2. Optimised individuality: Beauty brands are encouraging consumers to accept their identity and be true to themselves. 
3. Mood beauty: Beauty brands are increasingly drawing from practices that stimulate and support emotional wellbeing.
4. Intuitive beauty: Brands are making beauty more instinctive and seamless to simplify our busy, active lifestyles. 
5. Deep medical-care beauty: Beauty brands are offering medical-level solutions for a more effective and efficient routine at home. 

A major influencing factor on the beauty industry identified in the report is the rise and importance of purpose, which, it argues, has affected the industry more fundamentally than most other sectors. As society has become more progressive and inclusive, the industry has had to adapt to keep up and, through necessity, it has embraced a more positive set of values.

Find out more about FutureBrand here. 

For the full report please email this contact.