Fashion PR agency, Sophie Elliott has been appointed to handle the press and publicity for Fuzz Not Fur. Nadja Axarlis, founder of Fuzz Not Fur, searched the globe for high-quality faux fur but none of the pieces she encountered matched the high-quality standard that she was looking for. Just like that, Fuzz, the fur of the future, was born in Geneva. Each timeless French-made piece looks and feels exceptional, tempting many consumers towards this more conscious alternative. The outerwear is lined with smooth velvet to warm hands during wintery days and the understated design and colour ensure that each piece remains a timeless classic.

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