G-Shock has unveiled British entrepreneur Steven Bartlett as its new Brand Ambassador. Steven will be the face of the all-new GM-B2100, the first Full Metal edition of the iconic 2100 Octagonal design. With innovation, style and resilience at the forefront of the launch, Steven is the natural lead on this exciting partnership.

“I care about a watch representing who I am and my personality, when I look at these watches there’s a rawness of both the materials & the design that makes me resonate with it as a person. There’s something about the authenticity of it and I think generally this collection has some very stylish pieces within it” - Steven Bartlett.