G-Star RAW and actor/signer Jaden Smith have announced a partnership to create a sustainable denim collection launching FW18. Coming off of the back of the denim brand’s release of its most sustainable jean in SS18. This collaboration sees two partners unite over their commitment to design innovation and a sustainable future.

Jaden has stated “I was first brought into G-Star by Pharrell, someone who I respect and admire. What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever...G-Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.”

The collaboration is scheduled to be released later this year.