Copenhagen-based fashion brand, GANNI has announced its first Chief Brand Officer role, welcoming Priya Matadeen to the executive team, who will be joining the company from a previous role as Managing Director at Dazed Media. Effective from 4 January 2023 Priya will take on the leadership of all brand and communications-led departments further driving the development of GANNI’s global brand strategy. Priya joins Ganni with an immense amount of experience counting 18+ years of specialising in fashion, culture, marketing and creative processes.

“I am so proud to be joining the wonderful team at GANNI at this seminal time in the brand’s journey. I am excited to work to define the brand further as GANNI expands globally; and look forward to collaborating with current and new communities to further enhance the GANNI world.” – Priya Matadeen, CBO, GANNI