Danish fashion brand Ganni has announced that it is opening its first flagship store in London. The store will open in Soho and will stock three exclusive London styles available only for the brand's UK customers. 

Ganni's London store is part of its global expansion and is a highly anticipated development for the brand's #GANNIGirls community in the UK.

Ditte Reffstrup, Creative Director at Ganni has said: "Opening a Ganni store in London is a dream come true, it's a city that has always had my heart. I've been coming to the city for inspiration since I was a teenager. It was my first big city experience, coming from a small town in Northern Denmark, my whole world cracked open."