Fashion brand GAP has announced the launch of its 2018 collaboration with men's title GQ for its Coolest Designers on the Planet. The program, which recognises menswear designers, has expanded to feature international talent from around the globe. This year, Gap invited Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf is Dead to design their take on the classic Gap sweatshirt.  

The Gap x GQ collection consists of eight sweatshirts, one crewneck and seven hoodies, created by the eight designers. Designed to their brand aesthetic, each designer incorporated their own logo alongside the Gap logo with a custom colour palette, graphics and silhouette. Prices range from £49.95 to £99.95. 

GQ will be making donations on behalf of each designer to the following organizations: 

• HIV/AIDS: Balmain
• Destination Tomorrow: Opening Ceremony
• Ride2Revive: STAMPD
• Miracle Babies: Surf is Dead
• Flint Kids Fund: No Vacancy Inn
• The Center: DSQUARED2
• Pane Quotidiano: MSGM
• The Bibi Fund: Officine Générale

GQ’s Best New Menswear Designers in America project, established in 2007, works to advance and bring attention to emerging American menswear designers. The recognised designers were selected by GQ US editor-in-chief, Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors, and took part in a mentoring program led by GQ and Gap.  

The Gap x GQ collection is now available to buy online from gap.com. 

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