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FASHION | CAMPAIGNS / COLLABORATIONS

Gap collaborates with LoveShackFancy

Date Posted: Tuesday 1st August 2023

Gap collaborates with LoveShackFancy

Gap and LoveShackFancy have announced a limited-edition, multi-category capsule collection of women’s, men’s, kids, and baby apparel and accessories for every generation. The collaboration shines at the intersection of culture and romanticism, merging Gap’s iconic styles with LoveShackFancy’s vintage-inspired florals and feminine silhouettes.

The 55-piece collection brings a fresh take to classic denim, pastels and logo, incorporating neutral tones, floral prints, whimsical textures and fabrics showcasing a romantic and nostalgic twist to Gap’s signature arch logo typeface. The limited-edition capsule also includes shared styles and prints across men, women, kids, and baby for family matching moments. The entire assortment spans across multiple product categories including dresses, skirts, trousers, hoodies, outerwear, shirts and accessories. The collection will be available to purchase in the US from 4 August and in the UK from 17 August.

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