Date Posted: Monday 24th April 2023
Clothing brand Gap and toy company Mattel have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons that have dressed generations since 1969. The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection, an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel, all designed on Gap’s product icons featuring classic Barbie branding and Gap’s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to shop on gap.com and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform.
Additional Gap x Mattel collaborations will be unveiled later this year, including apparel based on the #1 selling toy in the world, Hot Wheels. Gap credit card holders will have the opportunity to access and shop collections online prior to their official launch dates.
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