Gap has announced that it will celebrate Pride Month 2019. Gap's 2019 Pride Campaign will feature Human Rights Activist, Jodie Patterson, and her chosen family of friends, relatives, mentors, and neighbours, focusing on being true to oneself and one another. The campaign also includes a partnership with the United Nations Foundation and UN Free & Equal, a campaign of the UN Human Rights Office to promote equal rights and fair treatment for lesbian, gay, bisexual, transgender, and intersex people globally. 

Gap’s 2019 Pride collection includes easy to wear fashion and accessories for women, men, kids, and babies. From 26 May to 6 June, Gap will donate 15% of sales from the Pride collection to the United Nations Foundation in support of UN Free & Equal.