GAP UK announced the opening of the first Gap-branded shop-in-shop within NEXT’s largest West End store on London’s Oxford Street, cementing Gap’s physical return to the British high street. The opening marks the first milestone of the joint venture relationship between the two companies to manage Gap’s e-commerce business as well as Gap-branded shop-in-shops at NEXT locations. As the largest brand shop within the store at 120 Oxford Street, covering over 4,000 square feet of retail space, the Gap store embodies the brand’s reinvented approach to retail in the UK with an open, modern and minimal design. Customers can shop curated collections of elevated everyday essentials including denim, fleece, khakis, shirting and iconic logo product for women, men and kids. A customisation shop offering embroidery, badging and monogramming will also be available to all Gap customers. Including a comprehensive click-and-collect service, next-day delivery, and a variety of customer service options later this year.