Date Posted: Monday 20th July 2015
American clothing brand Gap today revealed a partnership with Ellen DeGeneres’ new lifestyle brand, ED. Ellen comments: "I am thrilled that my lifestyle brand, ED, is partnering with Gap to encourage young girls to pursue their passion, whether it’s math, science, sports, the arts.” The ED brand, consisting of women's apparel, accessories and homeware, is inspired by the iconic style, values and personality of Ellen, all while supporting the strength and power of girls. The new childrenswear collection will be available for purchase from 17 August through Gap.com, in all GapKids stores in the US, and select stores in Canada, United Kingdom, China and Japan.
Gap in 'in-house PR'
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