Date Posted: Monday 11th October 2021
Garnier has collaborated with National Geographic on its next Green Beauty milestone. Garnier is launching an educational campaign dedicated to sustainable consumption. With content produced by National Geographic CreativeWorks, Garnier will give consumers access to expert knowledge and real-world advice. This is the first step in a new commitment, from Garnier, which aims to encourage and empower 250 million people to live greener on the planet, by 2025.
The accessible, educational content will cover key sustainability topics, related to beauty. Subjects such as plastic & packaging, water usage & green sciences will be explained, and practical advice shared all with the aim of making sustainability accessible and empowering people to take #OneGreenStep in their day to day lives.
“To realise the full power of Green Beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic and our aim is to make it truly accessible – we’re doing that through innovating our products and packaging to reduce their environmental impact - but we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener everyday.” Adrien Koskas, Garnier Global President
Revealed at the Expo 2020 Dubai, the first piece of educational content is now available at nationalgeographic.com with more episodes to be revealed soon.
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