LKB PR has been appointed by GB Active, an outdoor bootcamp that's hosted by a team of GB athletes alongside their own PTs to help increase motivation and boost participation in sport and fitness in the local community.

Currently based in Green Park, London, the team at GB Active will be launching their athlete inspired workouts this year before looking to expand the brand from next year onwards.

LKB PR has been tasked with creating and executing a launch campaign, organising an event for journalists and bloggers as well as supporting an event as part of the nationwide #IamTeamGB campaign. 

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GB Active in 'homes, interiors & lifestyle'