Celebrity fashion stylist Gemma Sheppard has joined the metaverse with a collection of immersive, real-time 3D worlds where people work, play and communicate using avatars. Gemma is collaborating with Metaventures - an investment firm that backs metaverse startups - in the gaming platform Roblox to provide virtual styling services for fashion fanatics, helping to create and customise wardrobes for their digital identities.

This spring, Gemma and Metaventures are also staging the first Metaverse Fashion Week, which will feature brands and personalities from the fashion world, new creations and fantastic combinations, to inspire a new generation of fashion fans.