GENEU collaborates with Selfridges for first pop-up store
Date Posted: Thursday 1st September 2016
GENEU has announced the launch of an exclusive pop-up store within the Beauty Workshop at Selfridges London from 26 September until 9 October. Throughout the pop-up, Selfridges customers will be invited to try the unique GENEU experience with a DNA saliva-swab, testing for two genes important in determining the ageing process – collagen breakdown and antioxidant protection. Alongside a lifestyle survey, the results are processed in GENEU’s lab to provide customers with their personalised sets of serums. The GENEU DNA Test is £89, and GENEU serum packages start from £200. Selfridges will offer the full breadth of GENEU products, plus an exclusive of a luxury 24 personalised serum set for £900 (worth £2,039).
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GENEU in 'beauty, fragrance, grooming & health'