George at Asda has collaborated with Netflix on a fashion and lifestyle collection. The range consists of branded items including footwear, accessories, stationery, mugs and board games available for fans of Netflix’s original series, including Squid Games, Stranger Things, Money Heist, Emily in Paris and Cobra Kai. In addition, shoppers will also be able to pick up products from titles such as Friends and Big Bang Theory.

As part of the collaboration, 12 stores will offer a wide range of clothing and general merchandise products and a further 38 will stock Netflix clothing and accessories. There will also be a ‘flagship’ concession within Asda’s Milton Keynes store, where George has worked with Netflix to offer customers a more immersive experience, including branded changing rooms, dedicated product areas and access to the full range of 48 licensed products.

The partnership will see George launch a number of exclusive Netflix ranges throughout the year, with all items available for customers to purchase online. The George x Netflix range is now available online at george.com and at selected stores.