George at Asda has announced that it will be launching a new second-hand vintage fashion range in stores, as part of its continued commitment to sustainable fashion. George will partner with vintage fashion wholesaler Preloved Vintage Wholesale to roll out the range across the UK. Customers will be able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments from going to landfill each year. 

Following a successful trial in Asda’s sustainability store in Leeds, George is now launching the sustainable fashion partnership in a further 50 of its stores, including in London, Bristol, Birmingham, Edinburgh and Brighton.

The move is part of the retailer’s George for Good commitment to drive down textile waste and as well as being an advocate for sustainable sourcing, the retailer is also supporting customers to use less and recycle more.

Mel Wilson, Global Professional Lead – Sustainable Sourcing and Quality, said: "We know that sustainable fashion is something that’s really important to our customers and colleagues. They’re passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill."