ghd has announced the launch of its new pink collection in support of Breast Cancer Now to celebrate the 15-year partnership. ghd has partnered with Chicago-based celebrity mastectomy tattoo artist, David Allen, who uses his signature floral tattoo creations, to transform and build back self-esteem for women affected by breast cancer.

Now adorning the new ‘ink on pink’ collection, David’s iconic abstract floral artwork evokes a sense of femininity, with his work becoming a powerful statement of self-love and returned confidence, symbolising both life and rebirth. 

David says, “The connection with ghd and this partnership makes sense. When I work with my clients, it takes time, we build back their confidence together and these incredible women open up to me. Much like that time you spend with your hairstylist, that intimacy and power of transformation is akin to one another.”

The ghd pink collection will be available from 22 July in salons, premium retailers and ghdhair.com. Prices range from £139 for ghd gold and £175 for ghd platinum.