Tommy Hilfiger has announced that internationally renowned supermodel Gigi Hadid will appear as the brand ambassador for Tommy Hilfiger women’s beginning autumn 2016, building on the new vision and strategic expansion of the brand’s global women’s business. As part of her exclusive ambassadorship, Gigi has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the American designer. Launching in autumn 2016, the capsule collection will feature women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance. The collection and fragrance campaigns will be photographed in early 2016 in New York City, and will break globally in autumn 2016 with dedicated print, online and out-of-home media placements worldwide. Gigi’s campaign will run alongside the brand’s seasonal advertising and dedicated men’s tailored and underwear campaign with brand ambassador Rafael Nadal. To further support the global partnership, Gigi will attend exclusive launch events in key markets around the world, including appearing in the brand’s Hilfiger Collection fashion show during New York Fashion Week.

Contact

Tommy Hilfiger in 'fashion & accessories'