The House of Givenchy has announced the opening of its first store in the UK. Located at 165 New Bond Street in the heart of Mayfair, London’s historic district for luxury shopping, the freshly renovated space illustrates Givenchy’s multi-faceted concept and sophisticated brand vision.

The new Givenchy store occupies two 18th-century landmark buildings — the current façade dates to 1864 —, as well as the adjacent grand Victorian building at 23 Albemarle Street, whose brick, terracotta and arabesque design dates to the late 19th century.

Within the store, a classical pink décor hosts the Givenchy women’s wear and jewellry collections. A red staircase leads to the Essential Room, which is home to sophisticated women’s ready-to-wear, shoes and evening attire. Echoing of the house’s visual cues, a long, pink podium bisects the space. Geometric tiles in the ‘optical’ room form an intuitive bridge between the women’s and men’s wear universes.

Entrances on Grafton Street and Albemarle Street lead to a menswear environment. Further along, pastel-hued walls and geometric mosaic flooring offset forward-looking, urban streetwear.

Original features, such as a bow window, a period fireplace, and curved windows have been reinstated and enhanced with subtle lighting. Discreet pastel colors typical of 18th-century bourgeois interiors on walls, ceilings and floors are enhanced by traditional gypsum decorative elements.

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