Designer fashion house Givenchy has announced the launch of its new omni-channel e-commerce platform. www.givenchy.com aims to be a highly engaging environment, supported by a 360° strategy covering online media, email and social media, offers followers the immediacy they crave and the freedom to curate their own Givenchy experience.
 
To optimize the shopping experience, Instagram-synergized content and a geo-localization feature allow customers to track down products wherever they are available, create wish lists or speak directly to a Givenchy representative for more information and schedule an in-store appointment. A commitment to couture-quality customer service makes it possible for customers to browse a gallery of exceptional pieces, such as embellished items, and schedule a fitting at the nearest flagship store. For shoppers in Paris, a dedicated Givenchy concierge service ensures white-glove, same-day delivery of purchases ordered online. Customers may also click and collect purchases at the Givenchy store nearest them. In due course, these e-commerce services will be extended to all Givenchy stores worldwide.
 
The house will be focusing on www.givenchy.com as its primary shopping destination. Exclusive limited editions and capsule collections designed by Clare Waight Keller will span product categories, from ready-to-wear to leather goods and jewellery. Exclusives and re-editions of classic designs will be recurring online features, with new pieces dropping every month. Immediately following Paris Fashion Week, www.givenchy.com will showcase the “White” collection, a new variation of the iconic Givenchy Paris design, with five pieces – a hoodie, sweater and t-shirt, and a Pandora mini bag and clutch - in white-on-white with full thread embroidery over the logo signature.

Givenchy.com will become shoppable in France upon the site’s e-commerce launch on 25 September. The site will be published in five languages, with e-commerce rollouts scheduled for European markets in early 2018, later followed by North America and Asian markets in 2019.