Givenchy has unveiled its new fragrance Live Irrésistible Blossom Brush and has named French actress, Lou de Laâge as the face of the scent. Live Irrésistible Blossom Crush is a floral scent with hints of cocoa adding a bittersweet note to the scent. The fragrance is presented in a slim mauve bottle with a lacquered glass. The scent will be available nationwide 1 February for £59.50.

Actress Lou de Laâge made her silver screen debut in 2011 alongside Pierre Niney in J’aime regarder les filles (18 Years Old and Rising) and has garnered attention over the past several years through her bold choices in cinema and theatre. Lou is the new heroine of the Irrésistible saga due to her intense yet delicate charm.