There have been some changes to Glamour magazine. The title is celebrating its 15th anniversary with a strategic shift in recognition of the readers’ evolving lives, enhancing the ways in which the brand engages with its audience,

The magazine itself will become larger in format, recognising the print experience is now regarded as more luxurious and indulgent; something to be consumed at home. Not only will the size increase, but the paper stock will be enhanced both in weight and brilliance, amplifying the showcase for Glamour’s roster of leading photographers, stylists and illustrators.

Together with the change in size of the print edition comes a step-change in editorial strategy. In the case of print, the fashion editorial will have greater standout, becoming ever more immersive with the photography being given the space to breathe, while the features will sit in a new layout. Fashion director Natalie Hartley is working closely with the new Glamour design team, lead by art director Lisa Rahman, taking the print title in a more sophisticated direction, as conceptualised by Jo Elvin.

Glamour.com is migrating to a new, mobile first platform, better suited to serving its smartphone dominated audience on the move. There will additionally be a prominent new Glamour Video channel.

The new Glamour brand strategy will debut in January 2017, and with the February 2017 issue, on sale from 5 January. The Glamour Beauty Festival will be held again next year, on the 11th and 12th March 2017.

Contact

Glamour in 'consumer magazines'