Date Posted: Wednesday 21st November 2018
Samantha Barry, editor-in-chief of Glamour USA, has announced that the title will be doubling down on digital and expanding video and social storytelling with projects.
Samantha comments, "I’ve spent the past year getting to know Glamour’s audience, and I’m confident we are heading in an exciting new direction. Think about it this way - in print we reach 2 million readers, but when you look at our digital footprint, we reach 20 million Glamour fans. Our audience has grown +12% YoY on Glamour.com, with engagement up +5%, social engagement is up +27% YoY, and our followers on Youtube have grown +111% YoY. This growth is due in large part to the incredible work of this team. You all contribute across platforms, from print to podcasts, and as we roll out this new plan I’ll want to connect with each of you to discuss how we continue this growth."
The title will cease its regular editions following its January issue but will continue to print special moments, marking big events.