Date Posted: Wednesday 1st July 2020
Chimere Cissé, previously PR Manager of Hearst Magazines, Global PR & Strategic Communications Manager at Burberry and contributing editor at Luxury Society, has announced the launch of global communications consultancy, CISSÉ. Chimere has launched the consultancy to support purpose-driven, sustainable luxury and culturally innovative businesses to build international reach.
As well as PR strategy and brand partnerships, CISSÉ will help clients to navigate the fast-paced transition to virtual community-building and engagement, supporting initiatives such as VR and AI integration and idea-generating hackathons. CISSÉ's clients include United Nations ITC Ethical Fashion Initiative, and the UN Fashion Alliance.
Chimere Cissé commented: "This is a unique time for brands that are committed to driving positive impact on the planet and society, as well as for change-makers who are willing to take genuine steps to be more sustainable and impactful. Organisations need to ask themselves first and foremost, what is the lasting legacy they want to leave? We start from there, and everything else follows."
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