SERMO, Talk PR's global lifestyle and luxury communications network, has signed Chinese agency partner ADVENTI Communication to further its reach across Asia. Headquartered in Shanghai, the agency was founded by marketing and luxury PR specialist, Hong Mahe, in 2004, and has created and managed campaigns for a number of luxury brands, including Patek Philippe, Hermes, Boucheron, Goyard, Gucci, Lacoste, Harry Winston, Chanel, Panerai, Montblanc, Porsche, Sephora and Glenmorangie, among many others. SERMO offers clients both the creativity and connections of local specialists with the global, strategic perspective of the major corporate networks. Now with 14 partners in 19 cities across 16 countries, SERMO has over 500 staff and a fee income of £27million.

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SERMO in 'fashion, trend, branding, publishing - consultants & services'