Global Indian icon Deepika Padukone has announced that she is launching a new lifestyle brand that is rooted in India but will have a global reach. The first category of launch will focus on beauty and skincare. Deepika's beauty line will be rooted in India and backed by science. 

Deepika has commented: "India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, cultures and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal."

The brand is expected to roll out in 2022.